ICEBesMA 2025: UNPRI’s Strategy in Facing Global Economic Disruption in the Era of Artificial Intelligence

The ICEBesMA 2025 UNPRI International Conference as an International Academic Forum in Responding to Global Economic Changes in the AI Era

The transformation of the global economic landscape, driven by artificial intelligence and geopolitical dynamics, became the starting point for ICEBesMA 2025. As an international academic forum, this event served to bridge scientific discourse with real policy practices. Through the theme "New Economic Order and Impact on Sustainable Development," Universitas Prima Indonesia (UNPRI) successfully built a cross-country dialogue space relevant to modern challenges.

This valuable momentum was opened by the Rector of UNPRI, Prof. Dr. Chrismis Novalinda Ginting, M.Kes., AIFO-K, who highlighted the institution's academic maturity. The success of this event was not merely a routine, but a reflection of the socio-technopreneurship orientation continuously developed by UNPRI. This strategic step also strengthened the campus's foundation in pursuing international accreditation targets and enhancing its global reputation.

A profound perspective on the integration of spirituality in economic development became an important note presented by Dr. Dahnil Anzar Simanjuntak, S.E., M.E. as the keynote speaker. The presence of the Deputy Minister of Hajj and Umrah of the Republic of Indonesia added a unique dimension to the conference through his presentation titled "Best Economy on Religious Activity." His thoughts reminded participants of the importance of social responsibility and ethics amidst massive global digitalization.

Scientific horizons broadened with the presence of international experts from various parts of the world as main speakers. Assoc. Prof. Dr. Zulnaidi bin Yaacob from Malaysia and Dr. Kajal Ramnanun from South Africa shared critical insights regarding digital economic innovation and sustainability. This collaborative discussion served as a roadmap for researchers in understanding modern technology implementation within an ever-changing economic system.

UNPRI's Faculty of Economics is increasingly confident in strengthening its role in connecting excellent research with global partnerships. This collective effort is part of a long journey toward achieving the QS Asia University Rankings (QS AUR). The synergy established in SDGs 4, SDGs 17 through this event is expected to continue providing real contributions to resilient and competitive economic development.

Closing the series, the Dean of the Faculty of Economics at UNPRI, Assoc. Prof. Dr. Fajar Rezeki Ananda Lubis, S.E., M.S.M., emphasized the vision of sustainability that serves as the institution's identity. The spirit of innovation born from ICEBesMA 2025 will continue to be nurtured as primary capital in facing future dynamics. This academic footprint is clear evidence of UNPRI's commitment to creating positive change for the global community.

Follow complete information regarding academic achievements and other international collaborations via the official UNPRI website at: www.unprimdn.ac.id.

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